“Out-of-home” typically refers to advertising or marketing efforts that reach consumers outside of their homes, such as billboards, posters, digital displays, transit advertising, and experiential marketing. Out-of-home advertising captures the attention of consumers who are on-the-go and may not be reachable through other types of media, such as television or online ads. Out-of-home advertising can be particularly effective in high-traffic areas, such as city centres, shopping districts, and transportation hubs. It can also be targeted at specific demographics or geographical areas. With the rise of technology, out-of-home advertising has evolved to include digital displays, interactive experiences, and mobile integration.

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